Fashion Vashion and the great Indian middle class

India has the one of the largest growing middle classes in the world. With one of the fastest growing economies, clocked at a growth rate of 8.3% in 2010, India is fast on its way to becoming a large and globally important consumer economy. The Indian middle class, estimated to be 50 million people, by McKinsey & Company is fast becoming used to Western culture. It will reach 600 million by 2030.
With more than 70% of this middle class now living in the urban jungle of metros and tier 2 cities. They are attracted to glamour of foreign brands from the ubiquitous Nike trainers to the rare and exclusive Rolls Royce.
In the fashion industry, there are two major seasons per year - Autumn/Winter and Spring/Summer. When the fashion season is over, the showrooms have no option but to put the out-dated stock on a clearance sale. The bulk of ‘Urban Middle Class Tribe’ mostly prefers branded clothing, but as compared to non-branded Indian products the price difference is pretty steep, unless you get it off the bi-yearly sales. Viz. June, when the spring stock is cleared and  autumn in January.
If you look at it from a fashion point of view, we can say that the bulk of the urban middle class population (which makes up for a large percentage of the urban population) is one fashion season behind. They would be wearing the previous seasons clothing, i.e. during summer they would be wearing autumn and vice versa. This goes on to such an extent that just going to the fresh stock arrivals section, during a sale is considered as a mega faux pas!
Funny as it may seem, Indians are not at all bothered by this fact, rather I am not sure they are aware of this at all. They would proudly display their new attire that they bought at a 50% off sale and would not give a damn whether it is the fashion from a season back or a decade back and that is how it should be! Clothing according to me is: if it covers the essentials, you are good to go.

The human mating season

I came up with this concept back in the winter of 2011 . It was just an evening tea session with a female colleague of mine and the weather was pretty pleasant (15 centigrade I guess ) . We could not help noticing more than a dozen couples just sitting and chit chatting . Some seemed to be doing more than just that . The female colleague then noticing that tells me 'wow winters are so amazing makes me wanna just fall in love all over again' . On hearing this my mind started wandering , I thought : all mammals have mating seasons , and humans are mammals then, why not? winter could be human mating season as I could not explain the couples everywhere with any other theory. This remained as a thought from then , until one fine day  I came across this  on 9gag :

This proved my theory!!  Nine months after November-January i.e. July-September had the highest density of birthdays compared to the rest of the year!
Now , there may be bones of contention like it's summer in the southern hemisphere during that time , but try to think about this...around 80% of the population is located in the northern hemisphere and hence ; there's only one explanation : humans mate during the winters!! 

First

My first blog... Long overdue. But better late then never!
Firstly let's start with a little something about me.. Well, I am your average 'Goan' guy 5'10'' short . I love to eat. I live to eat. Travel is my drug !!
I try to observe things around me and come up with my own conclusions and theories and that's what this blog is about ; the experiences and theories that I come across.

cheers!